The table shows the date and time the report was generated, as well as the time frame for the report. All dates and times are referenced to the location of the system running the analysis
Timeframe - beginning date and time of log.
The number of page hits -Are a count of actual successful hits for the document not including any graphics on the page. Pages can be files with extensions such as .htm, .html, .asp, and a few others.
Impressions -A count of the number of pages viewed and not including the supporting graphic files within the page.
The total number of hits -Is a count of all the successful hits including HTML pages, pictures, forms, scripts and files downloaded.
Number of Hits for Home Page -Number of times the home page was visited.
Number of Successful Hits for Entire Site -Hits with a successful status code.
Number of Page Views (Impressions) -Page Views is the count of hits to documents and forms .
Document Views - Document Views is the count of hits to documents.
Number of Visitor Sessions - Hits to the site by a single visitor within a timeframe .

Domestic, International and Unknown sections summarize the origin of visitors in percentages of hits.
Visitor Sessions From the United States - Sessions determined by the User Domain field in the log.
International Visitor Sessions - Sessions determined by the User Domain field in the log.
Visitor Sessions of Unknown Origins - Origins may be unknown if the server does not log this field.

Averages indicate general statistics that span the log.
Average Number of Hits Per Day -Number of Successful Hits divided by the total number of days in the log.
Average Number of Page Views Per Day -Number of page views (impressions) divided by the total number of days in the log.
Average Number of Visitor Sessions Per Day -Number of visitor sessions divided by the total number of days in the log.
Average Visitor Session Length -Average of non-zero length visitor sessions in the log.

Unique visitors are a count of unique IPs for the period of the report, whether or not they were authenticated using domain names or cookies.
Number of Unique Visitors -Unique visitors are counted using visitor IP, domain name, or cookie.
Number of Visitors Who Visited Once -Visitor Sessions that occurred once throughout the log.
Number of Visitors Who Visited More Than Once -The count of Visitor Sessions that occurred with more than the default 30 minutes between any activity.